In cooperation with the staff unit Communications and Marketing.
The digital media landscape offers researchers new opportunities to actively participate in public debates and strategically position their research topics. Social networks and blogs are ideal channels for this purpose – if used with the right strategy.
This interactive workshop provides practical guidance on how to use social media effectively, on the rules that govern digital communication and on how to build a professional online presence.
Through hands-on exercises, participants will gain valuable insight on how to communicate scientific content effectively across different social media platforms. Depending on participants’ interests and expectations, particular emphasis can be placed on specific platforms.
Key Topics:
- The changing media landscape and its implications for science communication
- Instagram, Bluesky, and LinkedIn
- Building and effectively managing your digital profile
- Planning your own online communication strategy
- Tips and tricks for successful online communication
Please note the following organizational and technical information:
- At the end of the first day, participants will receive an assignment to complete at home before the following day. Please plan for approximately one hour to complete the assignment.
- A certificate of participation will be issued upon full attendance.
- The training will be conducted using the Zoom video-conferencing platform.
- Practical exercises will be carried out using Google Office applications (e.g., Google Docs and Google Forms). These tools are provided through Google G-Suite for organizations, and participants do not need their own Google account.
- To participate in the interactive workshop, participants must have access to a computer or laptop equipped with a functioning microphone and camera. Participants are required to keep both their camera and microphone enabled during the workshop.
The course counts towards the Certificate "Leadership, Management, Science Communication and Knowledge Transfer" (Module III or IV, 8 AE).
Dr Stina Börchers
first studied biology and neuroscience at the University of Bremen and completed her PhD on the role of body-brain communication in relation to eating behavior and emotionality at the University of Gothenburg in Sweden. Since 2016, she has been active on social media as a science communicator under the name @stina.biologista to shed light on the daily work of a scientist as well as to bring users closer to various scientific topics. In 2020, she received the special prize of the Fast Forward Science Awards for her Instagram story on infodemistry. She also collaborated with the Youtube channel of MDR Wissen („Science vs. Fiction“). For the Swedish Research Council, she wrote an English-language series on science communication for researchers and later developed workshops on the topic, for example for the WissKon 2021.
Jens Notroff
Archaeologist, historian and communication scientist. In the context of various archaeological research projects, Jens Notroff has studied the representation of power and status in prehistoric societies, among other things. As a science communicator, he is actively involved in the visualisation and public communication of current research results.
