Course Type: Online-Workshop

Target Group: Doctoral researchers, postdoctoral researchers, professors

In cooperation with the staff unit Communications and Marketing.

How can researchers benefit from being present on social media and from communicating actively online? The workshop “Communicating Science Online” offers a comprehensive introduction to science communication with a particular focus on how researchers can make most of relevant Social Media.

Participants of this workshop will identify and understand the factors underlying effective science communication. They will be able to decide which online tools and networks offer tangible benefits and they will be equipped and encouraged to actively participate in communicating science online.

Contents in brief:

• - Who communicates in the new media landscape?
• - The digital profile and how to influence it
• - Social networks and their benefit for researchers
• - A framework for successful science communication
• - Dos and Don’ts when communicating online

Counting towards the Certificate "Leadership, Management, Science Communication and Knowledge Transfer" (Module III or IV, 8 AE).

Psychologist. Currently working as a research assistant in project management at Chemnitz University of Technology. In this position, she co-developed two podcast formats for science communication. Since 2018, she has been producing several podcasts herself, which are dedicated to conveying knowledge about psychological findings and methods, as well as making the life and career paths of women and non-binary people in science visible. She also conducts research on the personality and motivation of podcast producers and has been using Twitter for science communication for several years. Personal homepage: https://christianeattig.de/.

Jens Notroff

Archaeologist, historian and communication scientist. In the context of various archaeological research projects, Jens Notroff has studied the representation of power and status in prehistoric societies, among other things. As a science communicator, he is actively involved in the visualisation and public communication of current research results.